In the competitive beauty industry, the right brand identity is crucial—it distinguishes the forgettable from the unforgettable.
For Rebecca Hanley Hair, we created a symbol of luxury and distinction in the heart of Sydney.
Client Overview:
Rebecca Hanley Hair, a startup salon in Surry Hills, was founded by Rebecca Hanley, an enthusiastic and talented hairdresser. The brand focuses on delivering personalised, high-quality hair services in a peaceful studio setting. Specialising in blondes, balayage, and hair extensions, Rebecca sets her salon apart by using cruelty-free Australian products and offering a luxurious, bespoke experience that includes unique perks like wine on arrival, head massages, snacks, and massaging chairs, differentiating her brand from competitors.
Challenge:
As a startup, Rebecca Hanley Hair faced the challenge of establishing a distinctive brand identity that would resonate with its target audience while effectively communicating its unique selling points. With limited resources, the brand needed to create cohesive branding materials, including a logo, signage design, business cards, and appointment cards, to elevate its presence in the competitive market. Additionally, Rebecca sought assistance in creating web images and a social media kit to maintain brand consistency across digital platforms.
Strategy:
Brand Exploration: Understanding Rebecca's vision and values was essential in crafting a brand identity that would reflect her unique offering. We conducted thorough research to immerse ourselves in the brand ethos, ensuring that our strategy aligned with Rebecca Hanley Hair's mission to provide personalised, luxury hair services.
Logo Design: The logo formed the cornerstone of the brand identity, capturing its essence through a visually striking design. We crafted a logo that melded elegance with accessibility, integrating elements reflective of Rebecca's specialisation in blondes and balayage. We selected clean typography and a soft color palette to project sophistication and calm, targeting the brand's audience effectively.
Branding Materials: Consistency was key in establishing brand recognition and credibility. We extended the visual identity established through the logo across all branding materials, including business cards, appointment cards, and salon signage. Each piece was meticulously designed to reflect Rebecca Hanley Hair's exclusivity and attention to detail, creating a cohesive brand experience for clients.
Social Media Kit: A tailored Instagram kit was developed, featuring branded templates and curated imagery to establish a cohesive digital presence.
Web Image Creation: Although Rebecca managed the website development herself, we offered expertise on selecting and positioning images to align with the brand identity. Our curation of high-quality images, which highlighted Rebecca's work and her studio's ambiance, improved the online user experience and emphasized the brand's luxury appeal.
Results:
Through collaboration and strategic design, Rebecca Hanley Hair successfully launched as a standout brand in Sydney's competitive beauty industry. The cohesive brand identity, including the logo, branding materials, web images, and social media kit, effectively communicated the brand's values and offerings to its target audience. With a strong foundation in place, Rebecca Hanley Hair was poised for growth and continued success as it established itself as a premier destination for bespoke hair services in Sydney.
Conclusion:
Launching Rebecca Hanley Hair as a startup required careful planning and execution to establish a distinctive brand identity in a competitive market. By leveraging thoughtful design and strategic consultation, we were able to create a cohesive and compelling brand that reflected Rebecca's vision and values. As Rebecca Hanley Hair continues to grow, we remain committed to supporting its journey and helping it achieve its brand vision and goals.